Zachary Kai runs a series on his site called Shelf Source featuring “readers who share books they love on their sites.” He reached out about me completing the questionnaire, and as I am all too eager to talking about books and reading I was happy to obliged.
Check it out here to learn which book changed how I think about the internet, which book I’ve recommended the most, and more.
Tag: blogging
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Myself on Shelf Source
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Blogging as whittling
In his year-in-review post, Tom MacWright lauds the benefits of blogging:
Blogging has been, for me, an unalloyed success. It has connected me to people, given me a place to develop my thoughts, made some of my work on the internet – a place always decaying and forgetting – a little more permanent. I absolutely recommend everyone do it.
I know why most people don’t do it: not enough time and too much fear of publishing ‘bad writing.’ Maybe ‘nothing to write about,’ too, though this never seems that real to me, given how the average person I meet has interesting thoughts and ideas to share.
I second this sentiment. Next year will be my 20th blogging anniversary (!!), and at least for the way I approach it—as a personal, generalist, and low-stakes log of what occupies my interest and attention at the moment—it’s something you should be able to slide in between everything else in your life. That’s to me what makes it a fun and sustainable hobby.
It feels like people think writing a blog post equates to building an ornate wooden desk: something that requires intense dedication and specialized skills and a huge time commitment. But really it’s more like whittling a stick: dash off a few (key)strokes, make your point, and you’re done. Then whittle another one. That’s it.
He also mentions removing analytics, which is key. If you’re in it for the likes or views or revenue, then it’s a hustle, not a hobby, and you’re bound to abandon it or get burned out.
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Blogging now and then
According to research by Neil Patel, 59.2% of traffic to blogs is driven by SEO. It’s the biggest single driver of traffic by far.
Neil found that if your site is 10 or more years old, 44% percentage of the pages on your site could be considered “irrelevant” by search engines. The more irrelevant pages your site has, the more it suffers in search ranking.
In other words, Google doesn’t understand what makes for good publishing on the web.
My question is: irrelevant how, and according to whom? Google’s almighty black box of an algorithm that has already changed in the time it took to write this sentence?
Imagine if your photo library was subjected to the same treatment. “Google thinks this cool photo I took is irrelevant, so I guess I’ll delete it even though it captures a meaningful moment in my life.”
I’ve been blogging for 18 years and not once in that time have I considered the SEO implications of my writing. I don’t even look at view stats. I suppose that could be considered a luxury since my blog is not a business and I don’t have a large enough readership to capitalize on. I’m also fully aware that my full archive of 1,200+ posts to date are important to no one but me.
Google is about now now now. That’s its business, but it’s none of mine. Blogging is about now and then. The experience of capturing what’s on your mind now and making connections with what’s come before.
I echo CJ’s advice:
Don’t worry about what Google wants. It’ll change tomorrow. As will Google’s dominance.
Post as much or as little as you want. It’s your place.
Post whatever keeps you interested and publishing for the long term.
Post whatever helps you build a stronger connection with your audience.
Looking back at your archives helps you re-discover connections you’ve forgotten. It helps your readers do the same.
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18 years
Ye Olde Blog turns 18 years old today. Forgive me, but as a writer of a certain age I cannot help but think of the “18 years, 18 years” line from Kanye’s “Gold Digger”—a song that debuted just a year before this blog.
Unlike in the song, though, there’s no question of provenance here. From the Blogspot I started in my freshman dorm room all the way to the WordPress-powered custom domain of today, my online writing life has abided through CMS migrations and many life changes to officially reach voting age. (Who would it vote for this year? Definitely not one of the candidates.)
During my blog cleanup late last year, it was fun to see how my early posts in fall 2006 tackled philosophy and movies and poetry and other random thoughts, just as I’ve done in the nearly two decades since. Because I don’t make any money from this endeavor, the core ethos has always been to write about whatever I’m interested in, whenever I want, and that’s held true. No matter where you’ve joined me on that journey, I appreciate your time and attention.
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Toward a simpler indie web
Giles Turnbull on the future of the indie web beyond WordPress:
If we want the future web we’re all clamouring for, we need to give people more options for self-hosted independence. If we seriously, truly want the independent, non-enshittified personal web to flourish, we need to make it easier for people to join in.
Terminal commands are easy for you, but they’re a huge hurdle for most people to overcome. I’ve lost count of the number of times I’ve seen a link to a static website generator, which claims to be simple, and then the instructions start with something like:
It’s easy! Just gem install blah
then blah setup mywebsite
then cd mywebsite
then use nano or your favourite editor to write Markdown files! So easy!This is not easy.
Heartily agree with this. I’m a longtime blogger with a self-hosted website using a WordPress installation, and I’m generally satisfied with that configuration because I’m tech savvy enough to be able to manage and tinker with it to my liking.
That said, I’d be very open to a static website generator along the lines of what Giles is describing if they weren’t so technically cumbersome compared to WordPress—not to mention lacking a user-friendly mobile app.
So bring on those easy indie publishers!
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Tags, I’m it
Along with moving my photo documentary project, I’ve been doing some more pruning and weeding and landscaping work ‘round this here digital garden of mine:
- Picked a new theme for a visual refresh—another one from Anders Noren’s excellent collection of free WordPress themes
- Revamped the archive page to allow for easier browsing of the most common tags and themes I’ve written about since 2006, along with some fun miscellaneous series and projects of yore
- Added a link on that page for jumping to a random post, just for fun (try it)
- Converted the ~20 post categories into tags to simplify things for me on the backend and better organize posts
- Cleaned up the list of tags, some of which were either redundant or unused after 17 years of blogging (there’s still 1,719 of them, with books in the lead at 252 posts)
- Updated some posts that were missing relevant tags
It’s been very satisfying to make all these changes, if only for my pedantic urge for a clean and consistent website experience—for me and its visitors.
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A new home for ‘The Wedding Singer at NCC’
Back in early 2011 I produced a photo documentary of the student-directed stage musical production of The Wedding Singer at North Central College, where I’d graduated the year before.
I set up shop on Tumblr and documented the behind-the-scenes process over the 10-week period. It was fun to watch the show come together from the first rehearsal to the final bow, and I ended up with a nice audiovisual project for my portfolio.

But when I saw the news that Tumblr was being left out to pasture, I wanted to find a new home for this project. So I created a fresh WordPress blog, transferred the posts and photos from Tumblr, cleaned them up a bit, and voilà:
nccweddingsinger.wordpress.com
It was fun to relive this journey as I set up its new digital home. I’m really proud of the shots I was able to get and the journalistic storytelling as a whole, which included cast/crew interviews alongside the day-to-day dispatches.
Read it for yourself. I set up the posts chronologically, so you can start at the homepage and go from there.
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17 years

Today marks the 17th anniversary of my very first blog post.
Thanks to everyone who has read and shared my scribbles in that time. I’m very proud of the body of work I’ve made and hope you’ll continue following along.
Wanna browse the archives? Check out my film and books pages, along with the various topics and passion projects I’ve touched on over the years.
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Not a proper typewriter
Among my blog’s available stats are search terms people used that brought them to my site. One recent search made me chuckle: “smith corona corsair not a proper typewriter”
This most likely brought them to my post Cursing the Corsair. Let me tell you, I’ve called my Corsair far worse things than “not proper”.
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Get thee a blog and an RSS reader
Two belated New Year’s resolutions:
1. Get more of my intelligent, articulate friends to start blogs.
Maybe some of these intelligent, articulate friends aren’t the writing type or won’t have the time or inclination or find Instagram sufficient for digital socializing, thank you very much. Still I will try.
(I halfway succeeded already with my friend Tone’s Mustaches and Tiaras, though she was already working on it when I gave her a final push.)
I’m in my 13th year of blogging. I’ve not made a dime from it, but it has been one of the most rewarding endeavors of my life. The satisfaction of owning my turf and trying to make something worthwhile of it cannot be duplicated elsewhere on the Internet.
If you’re reading this and don’t have your own blog, consider starting one. (While you’re at it, subscribe to mine.) If you have a little bit of money and are moderately tech-savvy, consider self-hosting with a custom domain. Then email me with the URL so I can add it to my RSS reader.
2. Get more people to use an RSS reader
An RSS reader, for the tech-challenged, is basically an app for following blogs or other regularly posting content. There are several other options, but I use Feedly. Here’s what mine looks like currently, with all the latest stories already read:

RSS is a much more pleasant way to get news and opinion than Facebook or Twitter, where instant emoting rules and thoughtful context drools. Some blogs post multiple times a day, some once a week or less. I don’t read them all, but whether I do or not I never miss a post, because there’s no mysterious algorithm deciding to hide certain posts from me like on social networks. Just a dumb, straightforward technology that provides me everything I ask for and waits for me to act on it. As good technology should be.
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Say hi to Mosul Eye
The AP has an incredible story about an Iraqi man named Omar Mohammed who courageously chronicled the savagery of the Islamic State as an undercover blogger, using the moniker Mosul Eye:
For nearly two years, he’d wandered the streets of occupied Mosul, chatting with shopkeepers and Islamic State fighters, visiting friends who worked at the hospital, swapping scraps of information. He grew out his hair and his beard and wore the shortened trousers required by IS. He forced himself to witness the beheadings and deaths by stoning, so he could hear the killers call out the names of the condemned and their supposed crimes.
He wasn’t a spy. He was an undercover historian and blogger. As IS turned the Iraqi city he loved into a fundamentalist bastion, he decided he would show the world how the extremists had distorted its true nature, how they were trying to rewrite the past and forge a brutal Sunni-only future for a city that had once welcomed many faiths.

Working at Mosul University when the city fell in June 2014 to the extremists, he decided to start gathering information:
By day, he chatted with Islamic State fighters and vendors, and observed. Always observed. By night, he wrote in his native Arabic and fluent English on a WordPress blog and later on Facebook and Twitter. The city turned dark, and Mosul Eye became one of the outside world’s main sources of news about the Islamic State fighters, their atrocities and their transformation of the city into a grotesque shadow of itself. The things IS wanted kept secret went to the heart of its brutal rule.
As you’d imagine, the IS thugs weren’t too happy about the Mosul Eye:
When the only Mosul residents left were fellow Sunnis, they too were not spared, according to the catalog of horrors that is Mosul Eye’s daily report. He detailed the deaths and whippings, for spying and apostasy, for failing to attend prayers, for overdue taxes. The blog attracted the attention of the fanatics, who posted death threats in the comments section.
Spoiler: he makes it out OK, but read the whole story to learn about a modern hero.
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10 Years
Yesterday was my tenth anniversary of blogging. I started the second month into my freshman year of college, which also would have been right after I joined Facebook. Away from home and beginning to learn new and exciting things, I think like most writers I desired an outlet that felt at once private and public: somewhere I could express ideas into the anonymous void of the internet, but also allowed for others to respond.
I’ve used a few blogging services over the years: first it was Blogspot, then WordPress, then temporary stints at Squarespace and Tumblr before becoming self-hosted with my own domain name. As I learned HTML and CSS I created a few simple designs along the way, but the constant fiddling got tiresome, so I just start using pre-made templates.
In honor of my ten years blogging, I went through my entire archive and picked out two posts from each year I thought were representative of my interests or writing style at the time. It was fun to see trends emerge and decline over the years: lots of Oscar-related umbrage early on, current events commentary in the middle period, and many more book and movie reviews in the last few years. I suppose that’s the fun/terror of keeping a blog or diary: it’s a living archive of where you’ve been, how you’ve changed, and what you’ve thought about at any given time. And it can’t lie.
These aren’t necessarily my best posts — just some choice memories, meditations, and meaningful mutterings from a decade of writing on the ‘net.
(I decided to exclude the posts that were originally published in my college newspaper; you can see those here.)
2006
you’re coming alive to me — Just some freshman year philosophizing.
The Prestige — The first of many reviews I put online.
2007
Soundtrack of the moment, part II — One of three “soundtrack of the moment” posts that provide a great snapshot of the music I was into and getting into at that time.
he’s very good — On my encounter with Henry Winkler.
2008
Kristen Wiig = Hilarious — An appreciation of an exceptional SNL cast member.
Introverts: A Misunderstood Bunch — Still the blog’s most-read post.
2009
Breaking News: Jesus Christ Registers As A Republican — My attempt at Onion-style satire. Definitely not as funny as The Onion.
The Ten Commandments Of Watching LOST In A Group — This was a thing at the time.
2010
Sarah Palin is Not a Serious Person — She was a thing at the time.
On the River — A short essay on a kayak trip. If you detect a hint of Hemingway, it’s because I was reading a lot of him at the time, as overly introspective young men are wont to do.
2011
7 Beautiful Movie Music Moments — Man, they all still get me.
Love And Illusion In Midnight In Paris And Me And Orson Welles — I’ve done a few comparative analyses of two films, but this one’s my favorite.
2012
Bringing Old Orthodoxies to a Boil — A review of Fergus Bordewich’s Bound for Canaan and its modern implications.
Best For The Best: Nights of The Animal Years — Why I love one of my favorite albums.
2013
Rutherford B. Hazy — In my ongoing quest to reading a biography of every U.S. president, Hayes has been my biggest surprise.
Silence is Beholden — Walking on silence in Shasta-Trinity National Forest.
2014
Encountering Robin — On meeting Robin Williams and the burden of celebrity.
This Is Martin Bonner — A meditation masquerading as a movie review.
2015
Wherein I Missed Third-Grade Field Day and Encountered Cosmic Futility — Exorcising some old demons as I walked through my grade school for the first time since leaving it.
No Quarter — I pillaged my U.S. state quarters collection for laundry fare, which my grandma would have found amusing.
2016
The Shepherd’s Life — Some reflections on one of my favorite books of 2015.
How to Win My Vote — Still relevant on the eve of this terrible, horrible, no good, very bad election.



