The Frances Willard House Museum & Archives has an extensive collection of books, articles, reference material, and other educational media on topics of all kinds. I’ve looked through hundreds of books and boxes in the WCTU archives, which hold some material as old as Willard herself. Among these titles are subjects you’d expect: medical treatises, temperance sermons and literature.
But I also found things you wouldn’t expect, like the back catalog of The Brewers Journal and anti-temperance literature. One of these “opposition” titles popped out in my recent archival digging. A Prohibition Primer, published in 1931 by an anonymous author and a “liberty-loving Publisher”, is a short but sharp tongue-in-cheek rejoinder to Prohibition and the temperance movement.
Chapters like “What Is Silly About Prohibition?” and “Why Is It Right To Disobey Prohibition?” are embellished by cheeky illustrations that show the “horrors of drink according to Prohibitionists” and caricature temperance advocates as a ghastly, scolding jack-in-the-box. Conversely, a bootlegger with a dapper three-piece suit is given a halo and deemed “a necessary evil.”
Paired with the illustrations, the simple and didactic writing style is aimed directly at children (or adults looking for a laugh):
“At school, if there is anybody you hate more than a big, bullying candy-stealing boy, it is a tattletale. Well, Prohibition is filling up our country and especially its Government offices with the kind of men and women who were tattletales when they were children and have never learned enough to get over it.”
What’s probably obvious by now is that it’s not terribly generous toward the temperance movement:
“From about 1820 on they began trying to force their ideas on everybody. They made speeches in halls, at lectures, in the churches, on the streets. They had ministers preach from their pulpits that it was wicked to drink alcohol. The more they talked the more excited they got. The more excited they got the more things they said that weren’t true and couldn’t be proved.”
How seriously the WCTU worried about their public reputation is hard to say. The book was published not long before the 21st Amendment repealed Prohibition, so the movement’s influence was already waning. Regardless, call it opposition research or just plain savviness; the WCTU knew it was important not just to Do Everything, but to Know Everything, especially their rhetorical enemies.
