Those of you not in the library world probably don’t know about the contretemps currently roiling the industry.
Library users don’t see how much ebooks cost for libraries. I order them as part of my job, and I’ve never quite gotten over the sticker shock of some costing as much as $90 each. And that’s just for a license of 2 years or 52 checkouts, whichever comes first (almost always the 2 years).
Still, libraries will buy as many as they can because ebooks and eaudiobooks are only growing in popularity. Given the limited collection budget for most libraries, now you understand if you’ve ever placed a hold on a library ebook and found yourself #237 on the waiting list for the whole consortium of libraries sharing access to that ebook. Pity the poor souls who want to read Daniel Silva’s latest:
But guess what: that wait time is about to get a lot longer.
On July 25, John Sargent, CEO of the publisher Macmillan, announced that Macmillan would make only one ebook version of their new titles available to each library system for the first eight weeks after publication. This is meant to frustrate library users enough to where they will give up and buy the ebook or print version rather than wait so long. And perhaps they will: more power to any book buyer.
But if you’re thinking, “One copy for a whole library system, which can contain dozens of libraries and thousands of users, sounds like a terrible idea,” then you are correct.
Sargent claims libraries are “cannibalizing sales” based on several factors:
“a seamless delivery of ebooks to reading devices and apps”
He should sit at the Info Desk with me and watch me help an elderly technophobic patron get library ebooks onto their Kindle.
“the active marketing by various parties to turn purchasers into borrowers”
This might blow his mind, but people can be both purchasers and borrowers at the same time and often are, in the case of books.
“apps that support lending across libraries regardless of residence”
If he’s talking about sharing among a regional consortium of libraries, then yeah, that’s the point. The one my library is in consists of over 100 public and school libraries in and near the Chicago area that share a collection of ebooks and audiobooks, and do so mostly to share the enormous cost of buying ebooks. But it’s not like I can borrow from NYPL’s collection, and I can’t even access any extra copies another library in the consortium purchases.
Steve Potash, CEO of OverDrive, one of the largest distributors of ebooks to libraries, responded to Sargent’s specious reasoning and counterproductive pricing with appropriate skepticism:
For Macmillan to paint themselves as victims, in a reality they created, is dystopian. Not only dystopian, it is victim blaming – as librarians are the victims of this flawed logic. It blames public libraries and librarians for the work they do to promote reading, books, authors and help sell the publishers’ products. It blames libraries for the millions of dollars they spend on Macmillan’s product, encouraging the reading of Macmillan books and authors.
And perhaps most importantly:
There is zero acknowledgement by Macmillan of the reality that library ebook readers are Macmillan readers and customers. The high degree of overlap between library users and book buyers is well documented. Libraries build audiences for authors and books, promote reading and discovery, and are a most trusted source for recommendation on what to read next.
Internet-famous librarian (and excellent newsletter writer) Jessamyn West wrote a column for CNN summing up this imbroglio nicely. In “Libraries are fighting to preserve your right to borrow e-books”, she brings the heat right away:
Librarians to publishers: Please take our money. Publishers to librarians: Drop dead.
Then gets to the crux of the issue:
As publishers struggle with the continuing shake-up of their business models, and work to find practical approaches to managing digital content in a marketplace overwhelmingly dominated by Amazon, libraries are being portrayed as a problem, not a solution. Libraries agree there’s a problem — but we know it’s not us.
The craziest thing about Sargent’s memo isn’t everything I’ve mentioned already; it’s that Amazon isn’t mentioned once.
But instead of finding a way to work with libraries on an equitable win-win solution, Macmillan implemented a new and confusing model and blamed libraries for being successful at encouraging people to read their books.
The point here isn’t to self-congratulate libraries. It’s to illustrate that Macmillan’s new scheme alienates the very people and cultural institutions that buy their books and get other people to read and buy them.
Meanwhile, can I interest you in Libby?