Cut the intro

Robin Rendle preaching the truth:

Here’s one way to improve the thing you’re writing: cut the intro.

Writing about the symbiosis between trees and mushrooms? Don’t start talking about how humanity has depended on trees since the blah blah blah. Just jump right in! Talking about new features in your app? Don’t start with the fluffy stuff about how excited you are to announce yada yada ya – just tell me what improved.

Boom! The text is lighter, faster, less wasteful.

I get why folks feel the need to add a fluffy intro though. There’s real pressure to make a big deal out of whatever it is and turn everything we write into a thundering manifesto because we have to set up all this context and history, right? Well – no! We absolutely do not and often when we do our writing will mostly suffer for it.

Couldn’t agree more. And no disclaimers!


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