In the “Attack of the 50-Foot Eyesores” story from The Simpsons “Treehouse of Horror VI”, giant advertisement characters come to life and terrorize Springfield:
Lisa goes to the ad agency that created those advertising characters, and an executive suggests the citizens stop paying attention to the monsters as they are advertising gimmicks, and attention is what keeps them motivated. He suggests a jingle will help distract people from watching the monsters. Lisa and Paul Anka later perform a catchy song and the citizens of Springfield stop looking at the monsters, who lose their powers and become lifeless.
Their jingle? “Just don’t look”:
Some things can’t be defeated by looking away, but many things can.
You don’t have to look. You don’t have to click. You don’t have to pay your attention to things or organizations or public officials who don’t deserve it. Don’t pay the toll on a road you don’t want to go down.
Almost Famous tells us “the only true currency in this bankrupt world is what you share with someone else when you’re uncool.” True enough, but I think the only true currency in this bankrupt world is your attention.
Which is pretty much the same thing.