The point of coffee is to suffer

I can’t stop laughing at this comic:

I started drinking coffee after college, and when I did I went straight to black, sometimes with sugar. It took me that long because my taste buds weren’t ready for the bitterness of black coffee. And yet when I did try to start drinking it regularly, it never occurred to me to use sweeteners, beyond a little sugar. I figured if I was going to drink coffee, I should like the taste of the coffee itself and not try to mask it with cream. Admittedly this logic is faulty, but it’s why this comic struck a nerve.

My wife, who’s part Swedish and embraces all things hygge, cherishes the coziness of the whole coffee drinking experience, special cream included. But I, embracer of my Finnish heritage and its concept of sisu, enjoy the pure, raw burn of good black coffee.

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