DuckDuckGo to Apple?

From Macworld: Apple should buy DuckDuckGo and make it into Apple Search:

Yeah, Apple could start from scratch in building its own search engine, but why? Buying DuckDuckGo would give Apple several years’ head start on building core search technology and a huge index of the whole web along with a talented team of engineers that share Apple’s privacy priorities.

And buying DuckDuckGo is the fastest and likely most economical means of bootstrapping a hypothetical Apple Search. It would even be good for DuckDuckGo fans, as long as Apple keeps it available on the web and to other web browsers, not just to Apple device users. It would mean at least an order of magnitude more users and a huge boost in development resources (both money and talent), from a company that has the exact same privacy stance as DuckDuckGo. It’s a win-win.

Hadn’t thought about this possibility until reading this article, but it makes sense to me. As much as I enjoy DuckDuckGo’s privacy features and indie web ethos, Apple is the only company that could do right by it and its many users. (And Apple Search is just a better name, let’s be honest.)

Regardless of its future, try out DuckDuckGo if you believe in an open web. It’s not quite as robust and sleek as Google, but it’s certainly good enough for most things. And while you’re at it, use Firefox, don’t use Facebook, and start a blog.

Cmd + Ctrl: towards smarter searching and dumber devices

Let me echo Austin Kleon’s ode to the search box:

Maybe it’s not so much the command prompt I’m nostalgic for, but the days when the computer wouldn’t do anything without me — I had to explicitly tell the computer what I wanted to do, and if I didn’t tell it, it would just sit there, patiently, with a dumb look on its face.

I really miss how computers used to be “dumb” in this way. The primary computer in my life — my “smartphone” — is too smart. It used to constantly push things on me — push notifications — letting me know about all sorts of stuff it thought I wanted to know about, and it continued doing this until I had the good sense to turn them all off. It’s dumber now, and much better.

Besides text messages and Snapchat pictures of my new nephew, I don’t get notifications on my phone and haven’t for a long time. I can’t imagine how people with news or social media apps subject themselves to the onslaught of Fresh Hell in their pockets all day.

In Information Doesn’t Want to Be Free, Cory Doctorow writes about the need to be protected from computers as they burrow further into our lives and bodies:

I want to be sure that it is designed to take orders from its user, and to hide nothing.

Take orders and hide nothing. Command and control. Pull rather than push. Make Computers Dumb Again.

Relatedly, at Mashable, “Stop reading what Facebook tells you to read” calls for consumers to break out of Facebook’s detention center walled garden and use a web browser to find things:

By choosing to be a reader of websites whose voices and ideas you’re fundamentally interested in and care about, you’re taking control. And by doing that, you’ll chip away at the incentive publishers have to create headlines and stories weaponized for the purpose of sharing on social media. You’ll be stripping away at the motivation for websites everywhere (including this one) to make dumb hollow mindgarbage. At the same time, you’ll increase the incentive for these websites to be (if nothing else) more consistent and less desperate for your attention.

See also: Just don’t look.

Here’s to smarter searching and clicking by everyone in 2018.