Chad Comello

libraries, culture, typewriters

Tag: Reference

Refer Madness: Always on call

Refer Madness spotlights strange, intriguing, or otherwise noteworthy stories from the library reference desk.

You know how doctors are always on call? Someone has a heart attack on an airplane or chokes at a restaurant, and doctors, nurses, or other care providers jump to the rescue, even if they are off the clock. Even medical students count: I witnessed a friend dash to the aid of a woman who injured herself while dancing during a wedding reception.

Professionals never know when they will be called to duty, librarians included. We might not be setting broken bones or taking vitals, but we info-slingers have a knack for finding opportunities to serve random reference needs.

One day, I was chatting with a neighbor in my apartment building’s laundry room. He’s a counselor, and he had just read about a theory that he wanted to learn more about. Google wasn’t offering much of any depth. He didn’t work for or attend a university, so he didn’t have access to specialized journals and databases. Amid the thrum of tumbling clothes, I told him I would help him check with our local public library to see what they had access to.

It was just that simple. Simple for me, anyway, but not for my neighbor. Familiarity bias makes it easy for librarians to forget that most people do not know everything the library offers, or even think of the library as a potential remedy for a problem. This can limit our fellow citizens’ information epiphanies.

I recently attended a seminar, and while grazing the snack table for coffee and a bagel (the Official Refreshments™ of seminars everywhere), I struck up a conversation with another attendee. He was a newly hired city planner in charge of reaching out to local businesses, and the task was overwhelming him because he was new to the area. I knew that his library was likely to be subscribed to ReferenceUSA or something similar, so I told him how he could use an e-reference tool like this for his project, without costing the city extra money.

Again, this public library pitch required hardly any effort in the moment, but it will likely pay dividends in the future. The actual work lies in the preparation, before the opportunity to share presents itself. The more knowledgeable you are about what libraries offer—and not just your library—the better equipped you will be to save the day. A friend is in the market for a new car? Consumer Reports online. Need a template for a new lease? EBSCO’s Legal Information Reference Center. Want a software refresher before a job interview? Lynda.com.

Whether the unsuspecting patron actually uses the resource is out of your control. But it’s exciting to consider what planting that seed could lead to: maybe that person’s first library visit in years, or a card renewal, or excitement about e-books and museum passes. Or maybe even a word-of-mouth recommendation to a friend, which starts the cycle anew.

I wonder how the woman at the wedding reception would have fared had my friend not been there. Since the spirit of the celebration rendered most of the other guests unhelpful (and telling her to check out MedlinePlus didn’t seem useful in that moment), she no doubt would have been worse off without a professional’s help. Luckily she only ended up suffering a swollen ankle and a bruised ego, but my friend didn’t know that when he jumped to her aid. He just wanted to help.

Ace Ventura: Reader

“Fiction can be fun, but I find the reference section much more enlightening.” — Ace Ventura: Pet Detective

I was into the Ace Ventura movies to an embarrassing degree as a tween. They entered my consciousness and comic sensibility at the perfect time. I quoted them often. There’s even home video of me doing a pretty good imitation of his goofy cowboy strut.

But a recent rewatch exposed the painful truth that not a lot holds up about it, or, I suspect, in its sequel. The above quote and Jim Carrey’s bravura performance excepted. And really, the movie is his performance. It’s like watching a professional athlete in peak form: all you can do is marvel at the amazing things he can do with his face and body. The fact that he did Ace VenturaThe Mask, and Dumb and Dumber in the same year only adds to his legend.

For the Ace duology anyway, a supercut of the times Carrey is onscreen is all you need. This isn’t true of all of his early performances: Dumb and Dumber must be beheld in its entirety. But this would allow you to skip some atrocious acting from Courtney Cox and a plot that was concocted simply to showcase a future superstar.

Refer Madness: RefUSA! RefUSA!

rmRefer Madness spotlights strange, intriguing, or otherwise noteworthy questions I encounter at the library reference desk.

“It ought to be solemnized with pomp and parade, with shows, games, sports, guns, bells, bonfires, and illuminations, from one end of this continent to the other, from this time forward forever more.” Though John Adams wrote this passage about Independence Day, I’d say it works just as well for successful reference interviews that lead to unexpected but useful discoveries.

Example: A woman called the desk and said she was doing research for a documentary film being produced about immigrants, minorities, and women who owned small businesses in the North Shore area of Chicagoland. She wanted to find a list of the aforementioned people so she could contact them about participating in the project. My first question (to myself) was: Is that legal? Seemed like anti-discrimination laws would make that kind of info hard to find. But, after telling the woman I’d call her back as it would take a bit to do the digging, I went right to the librarian’s honeypot: ReferenceUSA. (Odds are your local library has access to it. If it does, you should be able to access it from home using your library card.)

The challenge I anticipated was not finding businesses in the specific suburbs, but pinpointing the ones owned by different categories of people — especially the ones without websites or info available elsewhere.

How to do this

Hop into the U.S. Businesses database (Custom Search), select the Geography facet on the left, and find Map Based Search. (Selecting Verified Businesses under Record Type makes sense but isn’t required.)ref2

This will bring up a map. If you don’t know exactly where you’re looking, you can Draw Shape or Define Radius to grab a general area. If you do know what you’re looking for, then Boundary Select is the way to go. At first it will only allow you to pick by state as the map will be zoomed way out. But as you zoom further in more options will appear. I chose Cities because that’s what the patron needed, but Zip Codes, Area Codes, Carrier Routes, and Neighborhoods could be helpful in different situations too.ref4

Once you narrow down your locations, click Done and go back to the facets. Then find the Executives category. It’ll allow you to narrow based on Name, Title, Gender, and Ethnicity. The problem with this facet is “Executive” is a broad term. It’s not clear whether it’s giving us the owner of the business or someone on the Board of Directors or someone else. If you’re seeking a specific type of business, then the Ownership category might be of use; otherwise you might be SOL.ref5

Click Update Count as you go so you can see the number of applicable records before you go to the last stage. If the search criteria are broad or cover a large area, it might be a long list of records and you might want to narrow the search. If you can’t, get ready for lots o’ names and numbers!

© 2018 Chad Comello

Theme by Anders NorenUp ↑