Tag: moviegoing
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Why the Nicole Kidman AMC ad matters
If you’ve been to a movie at AMC in the last two years, you’ve seen their now-legendary in-house ad starring Nicole Kidman where she walks into a theater extolling the magic of movies, moviegoing, and AMC. It’s sincere, borderline saccharine, and immediately after its debut in September 2021 became a lightning rod for hot takes…
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Going to the movies is a gift
As the due date of my first child approaches, I’ve tried to account for and appreciate things I can do now, pre-parenthood, that won’t be quite so easy soon. Quiet nights reading, hassle-free dining, uninterrupted sleep, and keeping a tidy home come to mind. But chief among these activities is moviegoing, one of my most…