Originally published in the North Central Chronicle on April 16, 2010.
With all the near-orgasmic praise Apple’s iPad has received lately, I feel like I should want to get one. But I don’t.
Let’s be honest: it’s a cool toy. It does most of the things and iPod Touch or iPhone can do but on a bigger, more vibrant LCD screen. It also does some of the things a laptop does but in a more simplified and mobile way. But I don’t see the point of shelling out $500+ for a product fresh out of the factory just because Steve Jobs says it’s the future.
The Cult of Apple is a little too much for me right now. Sarah Palin whined a lot about the news media fawning over Barack Obama during the presidential campaign, but that was nothing compared to the reception Jobs’ Apple products get every time they are released into the world.
I understand brand loyalty, but some Apple fans get so wrapped up in their products it becomes hard to take their constant adulation seriously. While Apple’s products are often worthy of the praise they receive—it’s a sleek and dependable brand with great marketing—let’s not get carried away.
Jobs may be right: the handheld touchscreen technology the iPad embodies will probably eventually become the standard for computing and communication. Like the iPhone and iPod before it, it will get better with every generation they release. And more people will probably buy it once Apple’s competitors like Google and Microsoft release their own version of the tablet computer.
But the iPad as it is now is not there yet. As the first generation of its kind, it’s going to receive some major upgrades in the next few years. Remember the first generation iPod? At the time it was revolutionary, but now it’s laughably archaic.
The iPad, I suspect, will be similar. It’s cool now, but I’m going to let it cook a little longer before I buy what Steve Jobs is selling. Once tablet computers become a legitimate and irreplaceable technology—and offered from more companies than just Apple—then will it be worthwhile to invest in it.
Until then, it’s still just a toy. A very expensive toy.
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