The Kelloggs: The Battling Brothers of Battle Creek

In the summer of 2013 I interned at the Leo Burnett advertising agency's corporate library and archives. In the course of my work I came upon boxes of original conceptual artwork and copy from the 1950s and '60s of the famous brands Leo Burnett created: the Marlboro Man, the Jolly Green Giant, the Pillsbury Doughboy. … Continue reading The Kelloggs: The Battling Brothers of Battle Creek

Refer Madness: PB & A

Refer Madness spotlights strange, intriguing, or otherwise noteworthy questions I encounter at the library reference desk. Here's an interesting one that came to the desk: the PseudoBulbar Affect. (Pseudo "false" + Bulbar, referring to the brainstem.) A patron said she had it and was looking for some scholarly information about it. According to PBAinfo.org, PBA occurs when "certain neurologic diseases … Continue reading Refer Madness: PB & A